A new era of St. Edward’s University Athletics

Through this project, I rebranded St. Edward’s University Athletics, focusing on the integration of photography as a central element in the new visual identity. This rebranding process went beyond simply updating logos—it aimed to create a cohesive and authentic visual identity that resonates with current students, prospective athletes, and the broader community.

As part of this effort, I curated a photography and design exhibit—two distinct yet complementary facets of the project—that explored the role of photography as a foundational component of branding and creative sports culture.

My graduating thesis was based on the research conducted for this project, with a focus on creative sports culture, its influence on contemporary sports brands, and how design and photography intersect to drive engagement across multiple platforms.